• brand
  • website design
  • print design
Victory Capital Group

Victory Capital Group, a well established business capital lender, takes a more relaxed approach to small business lending, with less intense requirements and credit history inspection than the average bank. [G] thought it best to communicate this competitive advantage as much as possible, and to represent a calm, relaxed, comfortable presence while maintaining the victorious feel the name suggests. The color pallette, typography, and logo support this approach, along with imagery that connects the very specific target industries to VCG in a manner that supports the overall brand intention.