The Sustainable Business Network of Philadelphia is a member-based organization that facilitates promotion and communication among hundreds of local, sustainably-oriented businesses. SBN engaged [G] Wis to upgrade their web presence to accurately represent the forward thinking and innovative nature of the organization, capture and manage potential member leads, as well as enhance the experience for current members as they manage their accounts and utilize member benefits online.
This was accomplished through well strategized design combined with many involved functions of the site including two-way API communication with SalesForce.com, various forms of payment processing, a members' section with forums and event calendars, an integrated email marketing campaign, and much more. We also consulted on content writing and focused on keyword saturation to maximize exposure for certain search terms deemed beneficial by SBN.
[G] Wis’s valued and continued relationship with SBN involves enhancements and maintenance of the site as well as minor design tasks and consultation on improving their marketing strategy.