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Liberty Box League

Trap Door Athletics came to [G] Wis with an idea to start a Philadelphia-based CrossFit athlete league and needed a brand to marry two concepts together – the CrossFit world and the league sports world. Through some brainstorming, collaboration, and research, it was determined that the brand needed to visually (not verbally) communicate the CrossFit athlete aspect as well as create an iconic emblem as any league sport would. The emblem is bold, full of contrast, and represents the spirit and fire that is in all CrossFit athletes, all while visually representing CrossFit and even sprinkling in a bit of patriotism.

[G] continues to develop required aspects of the brand as the league takes shape.